Our Story
About Us – Oviya Jewels
At Oviya Jewels, we craft sterling silver jewelry that celebrates life’s precious moments and reflects your unique elegance. Inspired by nature, culture, and artistry, our designs blend sophistication with modern flair, perfect for everyday wear and special occasions. With a commitment to quality and timeless beauty, Oviya Jewels is here to elevate your style and tell your story.
What Does Oviya Mean?
The name Oviya embodies the essence of an artist—a creator of beauty. It reflects our passion for crafting jewelry that is not just beautiful but also meaningful. Our logo, inspired by the crescent moon, symbolizes the fluidity of artistry and the endless creativity that goes into every piece we create.



Oviya Jewels – Signature Collections
1. Lunar Luxe Collection
Inspired by the moon and the cosmos, this collection features celestial-themed jewelry that radiates mystique and brilliance. Perfect for those who love ethereal, starry designs with a modern touch.
2. Timeless Grace Collection
A blend of classic and contemporary, this collection embodies sophistication through minimalistic yet refined designs. Ideal for everyday elegance and timeless style.
3. Flora & Fauna Collection
Celebrating the beauty of nature, this collection features intricate floral and
organic motifs, bringing freshness and charm to your jewelry collection.
4. Regalia Collection
Rooted in heritage and artistry, this collection is a tribute to royal elegance
and cultural craftsmanship, reimagined for the modern wearer.
5. Enchanted Whimsy Collection
Playful, dreamy, and full of charm, this collection features whimsical designs that evoke a sense of magic and individuality
Ajay Soni: A Visionary Path
Ajay Soni, son of Vishnu Kumar Soni, comes from a legacy of craftsmanship and excellence. Vishnu Kumar Soni has over 35 years of experience in the jewelry business, building a reputation for quality and authenticity.
Ajay started his career in the world of films, where he honed his skills as an editor and developed a deep passion for storytelling and aesthetics. His experience in filmmaking gave him a unique perspective on design, creativity, and attention to detail.
Building on his entrepreneurial spirit, Ajay founded Oviya Jewels, where he combines his modern outlook with the timeless values instilled by his father. His vision is to create jewelry that not only resonates with tradition but also captivates a new generation of jewelry lovers with its elegance and sophistication.
Our Mission
At Oviya Jewels, we are dedicated to crafting high-quality jewelry that empowers both women and men to express their individuality with confidence and elegance. Every piece we create is designed to be more than just an accessory—it’s a reflection of personal style, a symbol of meaningful moments, and a timeless statement of beauty.
Join Our Journey
From our humble beginnings to becoming a trusted name in sterling silver jewelry, Oviya Jewels continues to shine brighter every day. We invite you to explore our collections and discover the perfect piece that speaks to your heart.
Welcome to Oviya Jewels—where artistry meets elegance, and every piece tells a story.